Foursquare joins daily-deals market

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Foursquare's new daily-deals offer.

(Credit: Foursquare)

Foursquare has announced a new daily-deals offering that relies upon services consumers are already using.

The location-based social network that allows users to "check in" to different locations, has formed agreements with LivingSocial, Gilt Groupe, and AT&T, among others, to deliver the deals. According to the company, the daily deals are an expansion of its current Specials program, which allows merchants to offer special offers to the social platform's users.

Foursquare's new offering will help users find deals around their current location. The deals Foursquare offers will be personalized to the user based on what the social network believes the individual will like best. Foursquare will also inform users why a deal might be right them, such as "if two of your friends have been" to a specific location.

According to the Wall Street Journal, which first reported on Foursquare's new feature last night, the social network's partnership with daily-deals providers seems to be quite straightforward: LivingSocial and the rest do all the legwork in securing daily deals to offer users, and Foursquare offers those deals on its service. The companies will then share a cut of the revenue, though that split has not been divulged.

Conspicuously missing from Foursquare's partnerships is Groupon, the leader in the daily-deals market. AllThingsD reported earlier this year that Foursquare and Groupon were nearing an agreement that would see the daily deals offered to Foursquare users. So far, that partnership hasn't materialized.

And whether or not it will remains to be seen. Groupon last month rolled out a service, called Groupon Now, that allows users to input their location and find deals around them. Perhaps most importantly, the service is available in Groupon's iPhone and Android apps, in addition to the Groupon Now site.

With that functionality, it would seem that the mobile-reliant Foursquare and Groupon have become competitors.

Foursquare, which recently announced that it now has 10 million users, says that it will rollout its daily deals "starting this week."

Originally posted at The Digital Home

Don Reisinger 12 Jul, 2011

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Source: http://news.cnet.com/8301-13506_3-20078712-17/foursquare-joins-daily-deals-market/?part=rss&tag=feed&subj=TheDownloadBlog
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